Here at WordPress.com we care about making things look good. Automattic, Inc., our parent company, invests heavily in design: every engineering team has a full-time designer. We know making things look and feel great is important and we love making things people love to use.
Over the last few weeks we’ve studied the most popular features people add to their blogs. Things like Sharing, Likes and Ratings. Previously when you turned them on it made your blog look cluttered, defeating the purpose of the features themselves. This made us sad.
After much research, prototyping and testing by Beau and Hugo, we’ve released a simplified, more attractive design. These features now appear as friends, lining up in orderly columns, sharing attractive styles and working together to get you the activity from your visitors you want to have.
You may notice the designs for individual buttons have changed. One specific difference is now the ‘smart button’ setting is now global (renamed “Official Buttons”) and not per button. If you had mixed buttons before, you’ll now have them unified. This was a necessary tradeoff to make the larger design changes possible.
We think you and your visitors will appreciate this new design. If you haven’t used features like Sharing before, now is a great time to turn them on.
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